Born into a Thai-Chinese family, Joey Boy started listening to hip hop when he was 14 years old and skateboarding. In 1994, he was signed to Bakery Music. His first release was a self-titled EP. He recorded nine more albums with the label. In 2000, he moved to GMM Grammy, where he runs his own record label, Gancore Club, and produces other artists. He has spent time in the United States, where he became acquainted with Will.i.