People related to HIP HOP call her "princess". She has been active in clubs, radios and performs both domestically and internationally. She also collaborates and produces remix with artists in various ways. The media and clubs present big supports on her, as she is the number 1 popular DJ artist. Her distinct style and fashionable looks bring her to become the model in "Kobe Collection". As she's active in many events including fashion shows, DJ MAYUMI also became a fashion designer herself. She's also active as DJ instructor.