What do you get when you marry industrial rock with house; crunchy guitars with repetitive beats; filtered disco with Bowie-esque space-pop? And just who would be adventurous enough to try and find out? It's a question with one for an answer: Who Da Funk? One day not more than a year ago, it all clicked for Alex Alicea. The 30-year-old had been a DJ since he was 14 it was his "biggest passion. If you'd tell me, "there's a party eight hours away, you're going to play for free, but it's going to be a really good party, " I would be there, " he says.