Álex Ubago (born January 21, 1981) is a Spanish singer-songwriter born in Vitoria. He is especially known for his heartfelt voice and his ballads. His rise to fame was gradual and slow. At first, his debut album (¿Qué Pides Tú?) didn't sell much. Alex started to tour national radios with his guitar, the way many American pop stars do, to sing his songs live and be interviewed. Eventually this strategy worked and his album finally hit the charts.