The first Magnog demo cassette arrived in the kranky P.O. Box in the summer of 1995, three ninety minute cassettes inside an old leopard skin eyeglass case. Bassist Jeff Reilly told Willamette Week in January, 1997 that kranky "called us the day they got our tape and.. asked us if we wanted to put a record out. We were like, 'Yeah!' We thought we would have to do our record ourselves..." At the time the tapes arrived in Chicago the average age of the band's members was under twenty.