His own kind. Sings about deep questions and concerns of today. But due to the irony in his voice and the twinkle in his eye, the songs does not at all get melancholic or difficult to listen to, not even for the most sensitive person. He shows that you could actually influence people without having to be dead serious all the time. He sings himself through the (thanks to the almighty "Gods" behind the music) soft, swinging and captivating tones and smartly written texts in his songs.