He's been in the music industry for many years.. and in early days he was known as "little emrah" . His music has style changed in years it turned to pop from arabesque. His image has also changed. He's a popular pop music singer, but at last years he's been taking roles in tv series more than singing. His music genre has also changed occasionally. Also there were many quotes in his early movies, starting with: "Emrah, run! They are.." which are now cliches.