Alex Tronic is Electronic musician, DJ, producer and label owner Paul Croan, who is based in Leith, Edinburgh, UK. He debuted in 2000 with a record entitled Mind Matters/Obsessional, which was released by Peyote Records. According to Is this music magazine, he has mastered the "rare trick of blending familiarity with innovation" within his unique style of electronica and dance music. Alex Tronic's debut album "To Infinty" was released on his own eponymous label Alex Tronic Records. A follow up album is due in 2010.