Baton Rouge's Max Minelli, member of Lay Lo & Concentration Camp, had his debut album Me & My Hustle released in 2001 on C-Loc's record label. New album Pain Medicine coming soon. Born in New Orleans, rapper Max Minelli was raised in Southern California. A coworker of his mother owned a recording studio, so at the age of ten Minelli took his love of rap -- fueled mostly by Ice Cube's vicious AmeriKKKa's Most Wanted album -- and recorded his first song. He enjoyed the experience but soon moved back to Louisiana, losing his connection to the music industry.