Formulated in November 2002. Dressed in brand-name clothing and sports jerseys, with an abundance of stylish accessories is PANIC☆ch. Their music is more cheerful and bouncy, and consist of silly English lyrics; unlike their visual kei counterpart, パニックちゃんねる(panic channel). PANIC☆ch are basically a fun bunch of boys, with lots of choreographed dancing to their songs, who act more friendly and cute and enjoy messing around on stage. Contrary to popular belief, PANIC☆ch is NOT oshare kei, and the boys like to stay far away from that label.